Introduction to Using Facebook For Business
Since it was born into the world back in 2004, Facebook has become a integral part of life for many people from general users to businesses and everything in between. Who could have ever predicted its success? Now, Facebook has over 1 BILLION users, and if it was a Country it would be the third biggest country in the world after China and India. Since the like system was introduced back in 2009 Facebook has generated over 1.10 trillion "likes". That is a lot of liking. That is a lot of people who could potentially see your business for a fraction of cost traditional advertising and marketing would cost you.
So, that begs the question - "how do I get my business in front of at least some of those 1 billion people?"
First we have to understand that you will probably never even get close to 25% of that 1 billion to see your business, but that doesn't mean its still not a very useful tool for your business.
There is 1 fundamental rule (in my opinion) ON how to use Facebook for business. Many people make the simple mistake of trying to sell on Facebook and that is the problem. Facebook is not a platform to sell and push your warez on people (it can be, but it very often it's not, more than it is). You have to understand Facebook users, and one real key point that many professionals speak of, is that Facebook users are not in "buying mode" when they use the social network. See what word I used there? Yes - SOCIAL.
Facebook is a social network, and the main thing to take from this, is Facebook is a great tool to communicate with your customers and really tap into what they expect of any company or service. You can monitor what people like and understand their needs quite easily. The main really understanding that Facebook is an engagement tool, so whilst I advise against hard selling on it, posting about your latest and greatest upcoming product is a good way to drum up some excitement and engagement in your followers.
What is "Engagement"?
I can already hear the groans of "I don't have time for that, I just need to sell sell and sell!" or "I don't know how to do that". Let me address the first groan. Simply encouraging your customers to leave a review of what you did for them and how well you did it on your Facebook Business Page can be one of the easiest and best marketing tools in your business arsenal. The best thing is that it does not cost you a penny AND you only have to ask your customer in a friendly way -along with also providing a good product or service to your customers (which you should be doing anyway right?). Once people see you are great at what you do, they will have more trust in your business and trust is what make relationships (of any kind) flourish.
Okay, I'm ready to go and create a New personal profile for my business!
This is another common problem that some people make the mistake of doing. There is a big difference between a Personal Facebook page and a Business Page. A Personal page uses Friends whereas a Facebook Business pages uses Likes. Also, with a Facebook Business Page you get Page Insights which give you a good insight to what does and does not work when it comes to posting on Facebook. Why does it matter and surely a more personal touch is better? - I would normally agree, however first and absolute foremost is if you use a Personal page for your business then Facebook can shut down your page and you can lose all your data on that profile including contacts, customers, vendors etc. Why? Because Facebook don’t want people posting their business services for free to all their friends. They want people to use their Ads, Sponsored Stories and Promoted Posts. After all, that is how they make money so it is only natural. Imagine if your business was giving away free [whatever your business is] - You would probably go out of business very fast. Also, it is not fair on other businesses who do use Facebook Business Page in its proper way.
Erm, I already use a personal page as a business page...
In my professional opinion, now is the time to change it. Imagine if you have over 1000 people on your friends list and the Facebook Police shut down your page. You would lose so much. It is very easy to turn your business personal page, into a proper (legal) Facebook Business Page.
To convert your page simply follow the on screen instructions that can be found on Facebook. No content is carried over, but thankfully all your friends get converted into likes. Always remember:
Download your timeline information. You can download a file that contains all of your sent and received messages and all of the photos and videos you’ve uploaded to Facebook.
Appoint a new group admin to any groups you manage. You'll be unable to manage groups once the conversion begins.
Once you have done that, then there is a link at the bottom of the page to get you started on converting your personal page, to a business page.
I hope I have helped you understand a little bit more about how Facebook works. It is a lot more deeper and complex than that, but this will get any beginner well on their way to using Facebook without any risk or worry. We would love to know what you thought.